The announcement comes after positive trial results showed a 126 uplift in the use of reusable cups in participating stores, measured by the number of customers redeeming the reusable 25p cup discount. Two thirds (66%) of respondents have not heard of Starbucks’ cup offer.Īlthough 38% of responders thought that Starbucks should be applauded for its attempts to go green and 23% think it is generally an ethical company, a minority of responders were skeptical 13% wondered if it is was a publicity stunt.įor further information about poll results, and for details about methodology and Omnibus services, please email here for full results. Customers using reusable cups already receive a longstanding 25p discount off any Starbucks drink, aimed at reducing paper cup waste. According to USA Today, Starbucks' goal is to have 5% of its cups reusable by 2015. More than half of respondents (57%) probably or definitely won’t be purchasing a reusable cup.Īs an incentive to go green, customers that use the cup receive a 10 cent discount on each drink. Irrespective of whether they would purchase a cup, 7 out of 10 respondents believed it was a good idea, with 4 out of 10 saying it was a “very good idea.” The new cup appears to be a hit even with non-customers as 12% of non-Starbucks customers aim to purchase one. Hot Beverage cups for Coffee, Tea, Water or Juice. Commits to offering reusable cup program in all stores in Europe, Middle East and Africa (EMEA) region by 2025. Pilots borrow-and-return reusable cup programs in the United States, S. Pack of 50 Each 16 oz Disposable To Go Paper Coffee Cups with Sleeves and Lids. 2021 Rolls out oatmilk nationwide in all U.S. More than a quarter of Americans (2 8%) have already bought or plan on purchasing one of Starbucks’ new $1 reusable coffee tumblers aimed at cutting down on paper cup waste, according to a YouGov Omnibus survey taken January 4 – 6, 2013. 2020 Starbucks Hawaii Collection - 24oz Reusable Cold Cups (5 Pack) 39.
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